About Traction

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales.

Problem statement

Explore 55’s digital presence was misaligned for the premium experience customers had come to expect. The website was proving to be a key bottleneck, preventing substantial interest in Explore 55’s service from converting to sales.

Hypothesis

Creating a visually appealing website with simplified navigation and alignment with modern accessibility standards would appeal to the target demographic, helping Explore 55 to stand out from competitors, increase conversion, and ultimately achieve its growth objectives.

Solution

• Rise worked closely with the Explore 55 team to identify the key drop-off points in the online sales process.

• Leveraging these insights, Rise pursued a video-first approach, creating rich visual content to condense the company's unique selling points into digestible videos.

• Navigation was optimized for mobile and desktop, providing a seamless and intuitive user experience that encourages interaction and enhanced conversion.